Data protection statement
Many thanks for visiting our website. The observance of the data protection guidelines is of particular importance to us. The objective of this data protection statement is to inform you as the user of this website of the type, scope and purpose of the processing of personal data and inform you of the rights in place for you insofar as you are a person concerned within the meaning of Article 4(1) of the General Data Protection Regulation. The below data protection statement thereby already considers the amendments in accordance with the General Data Protection Regulation (GDPR) valid from 25.5.2018. At the same time, with this statement the requirements of Section 13 German Broadcast Media Act [TMG] applicable to date are also fulfilled.
This website and the service range are operated by
Tel.: +49 2234.507-0
Managing directors: Ulrich Horn | Marcin Dudek
We aligned the development of the website so that as little data of yours is collected as possible. As a rule, it is possible to visit our website without providing personal data. Only when you decide to use certain services (e.g. use of the contact form) is the processing of personal data required. In doing so, we ensure at all times that your personal data is only processed in compliance with a statutory basis or consent provided by you. We are guided by the regulations of the General Data Protection Regulation (GDPR) valid from 25.5.2018 and the relevant applicable national regulations, such as the Federal Data Protection Act, the German Broadcast Media Act or other more specific acts on data protection.
The terms used in this data protection statement have the following meaning in accordance with the GDPR.
“personal data“ all information that relates to an identified or identifiable private individual (hereinafter “person concerned”; a private individual is deemed to be identifiable who can be identified directly or indirectly by allocation of an identification such as a name, an identification number, location data, an online identification or one or more special features that are the expression of the physical, physiological, genetic, mental, commercial, cultural or social identity of this private individual;
“Processing“ any procedure carried out with or without automatic processes or any such sequence of processes in connection with personal data, such as the collecting, entry, organisation, ordering, storage, adjustment or modification, exporting, querying, using, disclosing by transmission, dissemination or another form of provision, alignment or linking, restriction, deletion or destruction;
“Restriction of processing“ the marking of stored personal data with the aim of limiting their future processing;
“Pseudonymisation“ the processing of personal data so that the personal data can no longer be allocated to a specific person concerned without the involvement of additional information, if this additional information is stored separately and is subject to technical and organisational measures, which ensure that the personal data are not allocated to an identified or identifiable private individual;
“Controller“ the private individual or legal entity, authority, facility or other office that decides on the purposes and means of processing personal data alone or jointly with others; if the purposes and means of this processing are prescribed by Union law, the controller or the specific criteria of its designation may be prescribed by Union law or the law of the member states;
“Contract processor“ a private individual or legal person, authority, facility or other office that processes personal data on instruction of the controller;
“Recipient“ a private individual or legal entity, authority, facility or other office to which personal data are disclosed, regardless of whether this is a third party or not. Authorities potentially receiving personal data within the framework of a certain examination order under Union law or the law of the member state are, however not deemed to be recipients; the processing of these data by the specified authorities takes place in compliance with the valid data protection regulations in accordance with the purposes of processing;
“Third party“ a private individual or legal person, authority, facility or other office except the person concerned, controller, contract processor and the persons authorised under the direct responsibility of the controller or contract processor to process the personal data;
“Consent” of the person concerned any declaration of intent given voluntarily for the specific case, in an informed manner and unmistakably in the form of a declaration or other clear confirming act with which the person concerned indicates that it agrees to the processing of the personal data relating to him.
We occasionally collect certain personal data from you when you visit our website, for which we require your consent. This takes place, on the one hand, in our service and download area for orders of brochures via our contact form and the registration for our Infopool as well as newsletter.
Declaration of consent
With the use of our forms available, you consent in them to us being authorised to collect the personal data provided by you and processing them as presented in this data protection statement. You may withdraw this consent at any time with effect for the future by corresponding declaration to us. However, we point out that any use of our service will no longer be possible without your consent. For your withdrawal, please use the above contact channels (in this case, please specify your name, email and postal address).
5. Purpose of use and legal basis of processing the personal data
We process personal data required for the establishment, execution or processing of our service range on the legal basis of Article 6(1)(b) GDPR. Insofar as we use external service providers within the framework of contract data processing, the processing takes place on the legal basis of Article 28 GDPR.
The personal data are collected, processed and used by us exclusively for the following purposes:
Purpose of the data processing
Legal basis for data processing (“why is data processing required”)
to make contact and associated correspondence
on the basis of your consent
to process your request and for any further advice requested by you
on the basis of your consent
Sending of our brochures and product information
on the basis of your consent
Registration in Infopool
on the basis of your consent
to ensure that our website is presented to you in as effective and interesting a way (e.g. by anonymised assessment)
on the basis of legitimate interests
for the technical implementation of our offerings
on the basis of legitimate interests
To participate in potential competitions, surveys
6. Collected and processed personal data
We collect and process your personal data only if you voluntarily provide them with your knowledge ,e.g. by filling in forms or sending emails.
Within the framework of the forms available, this relates to the following data:
General contact details:
First name*, Surname*, Email address*, Message*
Order of our brochures/documents:
First name*, Surname*, Company*, Post code*, Country*, Email address*
Department, Street, Place
Registration details when subscribing to the newsletter:
Title, First name, Surname, Company
Registration details when registering for Infopool:
The personal data provided by you and their content remain exclusively with us and out affiliates. We only only store and process your data for the purposes stated under Item 5. Any usage above and beyond the purpose stated requires your express consent. The same also applies for the transfer and transmission of your data to third parties.
7. General log files
The web server temporarily records the connection details of the requesting computer (IP address), the pages you visited on our site, the date and duration of the visit, the identification data of the browser and operating system type used and the website from where you visit us as well as the successful retrieval in log files. The technical administration of the websites and anonymous statistical collections enable an analysis of the access to the offering of Steinzeug-Keramo and an analysis with the aim of increasing data protection and data security at our company in order to ultimately ensure an optimal security level for the personal data processed by us.
The data of the server log files are stored separately from all personal data provided by you.
Subject to any statutory storage periods, we delete or anonymise your IP address after you have left our website.
9. Embedding of services and content of third parties.
Our website uses content, services and services of other providers. This is, for instance, videos that are provided by YouTube. To call up and display these data in the browser of the user, it is mandatory to send the IP address. The providers (hereinafter “third-party provider”) therefore register the IP address of the relevant user.
Even if we endeavour to use only third-party providers who require the IP address solely to delivery content, we have no influence on whether the IP address is potentially stored. In this case, the process serves statistical purposes, among others. If we obtain knowledge that the IP address is stored, we will inform you.
Use of Google Analytics
This website uses Google Analytics, a analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
On our website, IP anonymisation was activated, meaning that your IP address is shortened by Google beforehand within the member states of the European Union or in other signatory states to the Treaty on the European Economic Area. Only in exceptions is the full IP address sent to a server of Google in the US and shortened there. In these exceptions, this processing takes place in accordance with Article 6(1) GDPR on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.
On our instruction, Google will use this information to analyse your use of the website in order to compile reports on the website activities and in order to provide additional services associated with the website use and internet use in relation to us as the website operator. The IP address sent by you browser within the framework of Google Analytics is not merged with other data of Google.
You can prevent the storage of the cookies with a corresponding setting of your bowser software; however, we point out that you will may not be able to use all functions of this website in full in this event.
You can also create prevent the sending of the data created by the cookie relating to your use of the website (incl. your IP address) to Google and the processing of these data by Google by downloading and installing the browser plug-in provided at the following link: [currently http://tools.google.com/dlpage/gaoptout?hl=de].
Alternatively, you can also prevent recording by Google Analytics by setting a so-called opt-out cookie by clicking here. If you delete the cookie in your browser, you will have to subsequently click on this link again.
The data protection statement of Google can be found at: https://policies.google.com/privacy/partners?hl=de
Use of Matomo (Piwik)
This website uses the open source web analysis service Matomo. Matomo uses so-called cookies. These are text files that re stored on a computer and that enable an analysis of your use of the website. To this end, the information on the use of this website created by the cookie is stored on our server. The IP address is anonymised before storage.
Matomo cookies remain on your end device until you delete them.
The storage of Matomo cookies is carried out on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in the anonymised analysis of the user behaviour in order to optimise its web offering and its advertising.
The information on the use of this website created by the cookie is not passed on to third parties. You can prevent the storage of the cookies with a corresponding setting of your bowser software; however, we point out that you will may not be able to use all functions of this website in full in this event.
If you do not agree to the storage and use of your data, you can deactivate the storage and use here. In this event, an opt-out cookie is stored in your browser that prevents that Matomo stores usage data. If you delete cookies, this will result in the Matomo opt-out cookie also being deleted. The opt-out must be reactivated when visiting our site again.
10. Data security
Unfortunately, the transfer of information over the internet is never 100% secure, for which reason we cannot guarantee the security of the data sent to our website via the internet.
However, we secure out website with technical and organisational measures against loss, destruction, access or dissemination of your data by unauthorised persons.
In particular, your data are transmitted with encryption with us. We thereby use the coding system SSL/TLS (Secure Sockets Layer/ Transport Layer Security). Our security measures are consistently being improved in accordance with the technological development.
11. Making contact
You can contact us by email or via our contact form. In this case, we store the personal data sent by you in order to process your enquiry and to contact you to process your enquiry. These data are sent by you on a purely voluntary basis. The personal data sent to us is not passed on to third parties.
The information of the contact with us can be found above in this data protection statement and in our legal notice.
12. Rights of the person concerned
Insofar as you are deemed to be a person concerned within the meaning of Article 4(1) GDPR, you have the following rights regarding the processing of your personal data under the GDPR. The legal text of the rights stated below can be found at
Right to confirmation and information
Under the conditions of Article 15 GDPR, you have the right to request confirmation whether personal data relating to you are processed and free information at any time from the controller about the personal data stored in relation to you and receive a copy of this information.
Right to correction
Under the conditions of Article 16 GDPR, you have the right to request the immediate correction of personal data relating to you. Taking into account the purposes of the processing, you also have the right to request the immediate completion of incomplete personal data, also by means of supplemental declaration
Right to deletion
Under the conditions of Article 17 GDPR, you have the right to request that the personal data relating to you be deleted immediately if one of the reasons stated under article 17 GDPR is given and if the processing is not necessary.
Right to restriction of processing
Under the conditions of Article 18 GDPR, you have the right to request the restriction of the processing if one of the requirements under Article 18 GDPR is given.
Right to data portability
Under the conditions of Article 20 GDPR, you have the right to receive the personal data relating to you, which you sent to us, in a structured, common and machine-readable format, and you have the right to send these data to another controller without hindrance if the further requirements of Article 20 GDPR are given.
Right to withdrawal of consent
You have the right to withdraw consent given to us for the processing of personal data at any time with effect for the future. Please send the withdrawal to the above contact details.
Right of withdrawal
Under the conditions of Article 21 GDPR, you have the right to object against the processing of personal data relating to you at any time. If the requirement for an effective objection are given, processing by us may no longer take place.
Right to complain to a supervisory authority
Notwithstanding another administrative law or court remedy, you have the right to complain to a supervisory authority, in particular in the member state of your place of abode, your place of work or the location of the alleged violation, if you are of the opinion that the processing of the personal data relating to you violates the requirements of the GDPR.
13. Passing on and disclosure of your personal data
Your personal data is passed on as described below.
The hosting of the website is carried out with an external service provider in Germany. In doing so, we ensure that any data processing takes place in Germany only. This is required for the operation of the website, as well as for establishing, executing and processing the existing usage agreement and also possible without your consent.
Depending on the type of interaction requested by you (e.g. withdrawal, order placement, service enquiry, information, etc.), your data may be exchanged with third parties who are involved with the order execution (e.g. suppliers, banks, etc.) or other companies of the Wienerberger Group. Under certain circumstances, we must also disclose personal data in order to fulfil legal requirements or implement rights and agreements.
Transfer of data to third parties: For the execution of certain orders and for the provision of certain services, we work with external providers (e.g. suppliers). These providers may use or send the data collected and processed by us exclusively for other purposes than for the execution of the order placed by Steinzeug-Keramo.
Data usage in the group: The Steinzeug-Keramo Group is part of the Weinergerber Group with cross-border internal processes, structures and technical systems. We may use your personal data within the Wienerberger Group and forward them to our sites in other countries for the purposes under Section 5 and in accordance with this data protection statement. Our group-wide data protection statement and procedures are designed in such a manner that an equivalent data protection level is ensured in all countries in which we are active. A complete list of the companies of our group can be found at
https://www.wienerberger.com/contact or https://www.wienerberger.com/the-company/company-sites.
Compliance with laws and similar obligations: We send your personal data to (i) implement or observe a law, regulation, order of an authority or mandatory measures, (ii) identify and prevent security threats, fraud or other malicious activities, (iii) protection and / or assertion of rights and the property of Wienerberger or third parties and (IV) protection of the rights and personal security of our employees and third parties.
14. Passing Storage period for the personal data
As regards the storage duration, the rule applies that we delete personal data as soon as their storage is no longer required for the fulfilment of the original purpose and no legal storage periods exit any longer. The statutory storage periods ultimately form the criterion for the final period of storage of personal data. On expiry of the period, the corresponding data are routinely deleted. In the event of storage periods, a restriction of the processing in the form of blocking the data is carried out.
Marketing: Your personal data are only used for marketing purposes such as surveys, drawings or other advertising campaigns if you have consented to such use. In this event, your data will be stored for the period of 2 years after the last contact, unless a longer storage is required for legal reasons. Your consent to the use of your personal data for marketing purposes may be revoked at any time. For details, see Item 12.
Newsletter mailing: If you complete the web form to subscribe to our newsletter, we will use the data provided by you solely to confirm that you are the owner of the stated email address and wish to receive the newsletter in order toe create a mailing list and analyse the use of our newsletter. In this event, your data will be stored for the period of two years after the end of the subscription, unless a longer storage is required for legal reasons. Your data will only be used by us for other purposes if you have given your express consent to this.
Ordering of brochures or other information material: If you order brochures or other information material from us, the personal data provided by you will be used exclusively for processing your order and then stored for a maximum of 1 year after the last order. For the execution of orders, we may use the services of third parties to whom we then send your data for execution of the order. For further purposes, we use the personal data provided by you only if you have given us your consent.
Use of the contact form: If you us the contact form for queries, the information stated by you in the contact form including your contact details will be used to process the enquiry and saved for later processing if follow-up enquiries are received. To process your enquiry, we may also pass on your personal data to companies of the Wienerberger Group or third parties (see Item X). Your personal data will be stored for the duration of the processing of the enquiry and for a maximum of 1 year after termination of the processing, unless a longer storage is permissible for legal reasons.
Jobs board: Applications contain personal data (e.g. CV, contact details, etc.). We may use such personal data within the Wienerberger Group (see Item X) in order to decide whether the applicant is offered a position or the application letter should be answered. Only if you explicitly agree, we will store your data for a possible period of five after the last contact (unless a longer storage is legally permissible for other reasons) in order to consider you at a later time.
Protection of rights and property: If we have reason to assume that the rights and property of Steinzeug-Keramo, its customers or third parties are or could be negatively affected, we may use or send your personal data to protect these rights and / or property. In addition, we reserve the right to disclose your personal data if this is legally prescribed or or prescribed by the competent authorities in order to ensure a correct procedure in accordance with the procedure stated on our website and to protect the above rights.
Clean-up and consolidation of data: From time to time, the personal data provided by you may be aligned or consolidated with (i) data from our existing registers (online and offline), (ii) data originating from a legal data record or (iii) data from other sources.
15. Note on the provision of personal data by the person concerned in Infopool
We wish to inform you here that the provision of personal data may be legally prescribed or arise under the contractual provisions. To fully use the services offered by us on the website in Infopool, it is necessary that you conclude a corresponding usage agreement with us (general terms and conditions) by registering. For the performance of this agreement, it is necessary that you provide us with certain personal data (e.g. username, email address) that we process within the framework of performing the agreement. If you do not inform (provide) us with these personal data, this will result in it not being possible to conclude the agreement with you or in the event of only partial provision it not being possible to provide the services in full.
16. References and links
When calling up websites, to which our website links, details such as name, address, email address, browser properties, etc. may again be requested. This data protection statement does not govern the collection, passing on or handling of the personal data by third parties.
Third-party service providers may have different and own provisions for the handling of the collection, processing and use of personal data. It is therefore advisable to seek information on the websites of third parties before entering personal data on their practice of handling personal data.
17. Amendment to the data protection statement
We are continuously enhancing our website to offer you an ever improving service. We will keep this data protection statement up to date at all times and adjust it if and insofar as this becomes necessary.
We will, of course, inform you in good time of any amendments to this data protection statement in good time. We will do so with an email to the email address provided to us, for instance. If further consent from you to our handling of your data becomes necessary, we will, of course, obtain it from you fore any amendments take effect.
You can download the current version of our data protection provisions online at LINK at any time
18. Data protection officer
If you have any data protection law questions, please contact our data protection officer.
Mr Philipp Herold