After our last newsletter in summer we would like to inform you again about the status quo of our marketing activities. Enjoy reading.
PRODUCTS / INNOVATION
The project report for the first System.iX construction site in Bierstadt is in its final stages. It will then be published on our website and in various web portals.
In addition, we are currently planning a display campaign for the new System.iX. This will go live at the end of October.
Also a 3D Animation of the whole system has been created for the website. This is available on the System.iX Landingpage.
Currently, KERA.iX is only planned for the German market in 2020. The rollout plans are still being specified.
The transfer of all existing material (videos, documents, advertisements) in the required languages is almost done. Futhermore we are creating a 3D Movie that visualized the installation.
KERA.BOX & KERA.APP
Our KERA.Box Roadshow in Germany continued in Berlin. We presented the concept to a group of construction companies on site of the Berliner Wasserbetriebe in a live demo. You can read the article in the icomm: https://icomm.einstein.local/sites/news/Pages/0938959.aspx#/. Immediately after the event further boxes were ordered, which we are delighted about. Also a manual for customers has been created that supports the whole login and usage process of the service offering.
In addition, we ask all of you to check with your customers who have already registered for the app whether everything is in order and whether orders have already been placed. If this is not the case, please offer to do it together.
We still have to deepen the support regarding registration and ordering. It is not enough just to have the general declaration of consent signed.
MOVIES / ANIMATION
3D Movie and Trailer
All movies have been translated and delivered in the required languages. Unfortunately, it has happened several times that trailers have to be translated again afterwards. This has to be optimized in the future because otherwise additional expenses arise.
We will always send the original video as a reference so that the translation fits better. Please also request this if this is not the case. Please also make sure that the first translation delivered is the result you want.
We will upload the movies also on our YouTube Channel in every language, after we've promoted them on the other social channels (FB & LinkedIn).
To make the ordering of new business cards more effective, we have prepared an order form.
You will find the form on the i.Comm under the heading "Service". Please send the completed form to marketing_at_steinzeug-keramo.com. Our printing house sends you the business cards immediately after the order.
CHRISTMAS / NEW YEAR
The four-month calendar and wall calendar are currently being edited in every language and printed.
Calendars will be shipped approx. at the end of October.
Sustainability is not just a word or concept for us, we live it! This year, we will not print and send Christmas cards, but will offer a digital Christmas card by e-mail.
You will receive the design for digital Christmas card in a timely manner.
BROCHURES / DOCUMENTS
Every country got the last version of the KERA Brochure for a final check up.
When we have received the last changes and feedback of the countries, the final version of the KERA brochure for the markets will be created. >> Once the KERA brochure has been completed in all languages, we can begin the reissue of the manuals.
CONSTRUCTION SITE REPORTS
The Checklist is available in the icomm: https://icomm.einstein.local/organisations/stg-de/service/Pages/Formulare-usw.aspx
Please use this list to document the most important construction sites.
Please deliver 2 important construction site reports with pictures (or videos) as well as a description (Checklist) by the end of November.
The Chat is live and available on the German website. Everything's going smoothly so far. There are already first users, but the frequency is still manageable.
We will continue to expand the test phase, supported by advertising measures.
Social media is part of our communication and we call upon everyone again to participate, to follow us, to like and share contributions, to comment and to inform us about interesting contributions.
The decision whether to create an English speaking group page and unite some country pages under it is still pending. Until the decision the Sales Engineers are responsible for the maintenance of the respective Facebook country pages.
Skype Training Sales Engineers "How to use Facebook" at the End of November.
In order to answer frequently asked customer questions more quickly, a FAQ (Questions and Answers) has been created. This can be found on the website under Service & Support.
The FAQ is currently being translated into English.
All countries that also want to have a FAQ on their site can translate the English version as soon as it is available and add questions for your market.
Our Romanian colleagues (Alina, Mihai and Ionut) successfully participated at the EXPO APA in Bucharest. In the foreground we promoted there our core products KERA.Base/Pro and KERA.Drive. In the netherlands our colleague Wil Houben participated at the NSTT No-Dig Event to promote KERA.Drive as well.
In November we will be present at the Salon des Maires in Paris/France with the topics sustainability and DURA.
If we missed something please update the plan in the iComm Community "Sales and Marketing INT" and let us know if we can help for design, topics and branding for the booth or what you need.
IMS NOORDWIJK 2019
Results of the survey were presented at the international meeting in Antwerpen. You will find the file as well on the i.Comm --> 4th international Management and Sales Conference.
If you have further questions about the results and the future events, please contact us.
Please inform your department about this news.
The next newsletter "Winter 2019/2020" is already in progress. You will be informed about the results of our customer survey (DE) and customer loyalty to our company, as well as a detailed rollout plan for the survey in all other markets.
In addition, at the end of the year we will report on the upcoming IFAT year and much more ....
If you have questions regarding these or further topics, we are happy to help.
Please contact: marketing_at_steinzeug-keramo.com
All the best,
your Corporate Marketing Department