Dear colleagues,

the year went on faster than we thought. The holiday season has run in and 205 days of the year have already passed - another 160 are ahead of us. As part of the newsletter we would like to inform you about all marketing activities until the end of the year. These are listed below. Please also inform your employees about the status of the marketing activities.


PRODUCTS / INNOVATION


KERA.iX SYSTEM

STATUS QUO

The KERA.iX system was successfully tested.

The first construction site where the new system will be installed is in Wiesbaden, Germany and the installation will start mid-August. We will inform you about the results within the icomm. Stay tuned!

NEXT STEPS

The rollout to other countries will take place in 2020. A detailed timetable will be announced in autumn 2019. 


 

DURA program


 

STATUS QUO

Our DURA programm has been rolled out in France, Benelux, Germany and Poland. Further market launches are beeing planned. 

NEXT STEPS

Transfer all existing material (videos, documents, advertisements) in the required languages.


 

KERA.BOX & KERA.APP

STATUS QUO

The first boxes have been delivered and will soon be used on the construction sites. The Italian box is currently being finalised so that it can be shipped to Italy asap. 

The KERA.App launched in the Italien, Polish and German Market. 

NEXT STEPS

There will be a short story about the first users of the box. 

The app can become a unique selling point of our company and offer added service value to our customers. Therefore we ask you once again to draw customers' attention to this service offer. By the end of the year we are aiming for 400 registrations. Everyone is obliged to actively pursue this goal. 


MOVIES / ANIMATION


STORYTELLING


 

STATUS QUO

The animated movie is already available in German and English and is currently being translated into Polish and planned for Italian. 

NEXT STEPS

Who still needs the film? We will gladly take care of the implementation. Please write us if you need a version in your language: marketing_at_steinzeug-keramo.com


 

3D MOVIE "The treasure of earth"


 

STATUS QUO

The 3D Movie you've seen at the International Management and Sales Conference is available in English and planned for the Italian market. 

NEXT STEPS

Do you need the movie also for your market? Please write us if you need a version in your language.


BROCHURES / DOCUMENTS


KERA Brochure

STATUS QUO

The brochure "KERA" is available for the German market and covers our entire range of waste water products. The English version will also be published digitally on the website by mid-August at the latest. 

Subsequent translations are available and will have to be checked by our colleagues in the markets. As soon as we have the checked texts, we will send the data to our graphic designer.

Translations are yet available in: IT, FR, NL, PL, CZ, RO 

NEXT STEPS

Publishing the online EN Version on the website by Mid of August

Finalizing the language versions in the next 2 months.


 

MANUAL

STATUS QUO

The revision of the manual has begun. A first version is currently being prepared. 

NEXT STEPS

Preparation, review, finalisation of the first version as well and translation template

Finalizing all languages within the second half of the year


 

PRICE LIST

STATUS QUO

The German version of the pricelist is currently available on the external and internal part of the infopool.

NEXT STEPS

Should other languages versions also be stored there? Please inform us. 


REPORTS


CONSTRUCTION SITE REPORTS

Rohrvortrieb

STATUS QUO

Construction site reports are an essential figurehead for our company. Unfortunately, we have received too few from the market at present. However, these are essential for our internal communication (holding as well as for external communication (customers, press). 

NEXT STEPS

Every country has to deliver 2 important construction site reports with pictures (or videos) as well as a description every second month. We will provide a new checklist for this purpose.


DIGITAL

CHAT

STATUS QUO

We are currently testing a chat function for the website. Test area is the German market. At the moment we are in the preparation phase of the Go Live. If the chat is going through a successful test phase, a rollout to other countries is possible. 

NEXT STEPS

Go Live Testphase / German Market & Evaluation.


 

SOCIAL MEDIA

STATUS QUO

The Sales Engineers are responsible for the maintenance of the respective Facebook country pages. How we behave and which contents we publish will be taught in a training at the beginning of autumn. 

NEXT STEPS

Skype Training Sales Engineers "How to use Facebook" at the beginning of autum.


FAIR TRADES


INTERNATIONAL UPDATE

STATUS QUO

We successfully participated at the exhibitions InfraTech (NL), Water Sofia (BG), Vlario dag (BE), RO-KA-TECH (DE), VOD-KA (CZ) and WOD-KAN (PL). We promoted there several topic like KERA core products, DURA introductions in NL, BE, PL and DE and the KERA.iXP system in Germany.

NEXT STEPS

In the second half of 2019 we will be present at the EXPO APA in Romania and the Salon des Maires in France. 

If we missed something please send us a updated plan and let us know if we can help for design, topics and branding for the booth or what you need.


INTERNAL EVENTS


IMS NOORDWIJK 2019

STATUS QUO

The results of the survey are currently being processed.

NEXT STEPS

Results to be presented in autumn 2019.


CUSTOMER INSIGHTS


PERSONAS & CUSTOMER JOURNEYS

STATUS QUO

In order to gain a better understanding of our customers and to gain insights, we will develop Personas and Customer Journeys relevant for each market.

NEXT STEPS

We will contact you in the coming months and ask you about your relevant target groups and processes. 



 

You, too, have planned further topics beyond those already mentioned for your market in the second half of the year.  

We are happy to help you with the implementation.

Please send us your projects with timing and requirements as well as your requests for help to marketing_at_steinzeug-keramo.com

All the best,

your Corporate Marketing Department