Dear colleagues,

we would like to inform you again about the status quo of our marketing activities until the rest of the year. Enjoy reading. 

STATUS QUO

In the last month we launched the universal coupling PLAY in Germany. We created a complete campaign for the launch for contractors and dealers. The campaign motto is PLAYboy and PLAYgirl and is intended to further illustrate the PLAY character of the new coupling. It turns the construction site into a playground.

You can have a look at the German landingpage here. 

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After the roll-out for your market is final planned we can start the campaign for your market. We will come back to you regarding the translations and we will create the campaign with you.

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Our KERA.Mat accessories program has been re-sorted and renamed. The former stainless steel coupling was renamed MANSCHETTE.Pro. The new MANSCHETTE.Pro has 2 tension bands for DN200, and 3 tension bands for DN250 and DN300. Background is the width of the couplings (DN200: 150mm, DN250 and DN 300: 185mm). The new pictures of the coupling are exchanged in all communication materials. 

The couling type 2A/2B is now called MANSCHETTE.Basic type 2A/2B. We only offer the MANSCHETTE.Basic Type 2B with the blue RE-System (1.4301). Furthermore, our range of accessories will be extended by the universal coupling PLAY.

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IMPORTANT: Please do not use old pictures of the former stainless steel coupling anymore and replace them from your documents. The old pictures may NOT be used any more for legal reasons. Please check your documents and adapt them accordingly.

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We have created installation videos for the accessories KERA.Mat Pro, KERA.Mat Basic type 2B, the RE-System and Connection Element C.
You find the videos here: 

• Pro: https://www.youtube.com/watch?v=-TWJUn7SoTA&t=95s 
• Basic: https://www.youtube.com/watch?v=YC6KYRNQA0M 
• RE-System: https://www.youtube.com/watch?v=SZfOtOjeZQg 
• Connection Element C: https://www.youtube.com/watch?v=hi1ZkMpw8qc

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If you want these videos for your market please let us know and we will send you the translation file.

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This year there will be no 4-month calendars available, only wall planners.
A request for this is made separately via teams (International Sales Team).

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Please make your order via Teams. 

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As in the previous year, we will "only" provide a digital Christmas Card this year. Which can be sent out individually by colleagues to customers, partners and service providers. 

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The digital Christmas card will be available from the end of November. In addition, we will create a template for a Christmas posts for Social Media, which can be adapted accordingly in the respective language.

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We have made a complete brochure about the DURA.PC product. You can use it like the KERA for a complete information about the products and details. At the time we finalize the English translation and the you will get all information for the translation in your markets.

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Soon you will recieve the file for the translation and after that we will make the DURA.PC brochure for your market.

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At the moment we are creating the new manual. When we have finished the English version we send you the translation file.

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Send you the translation files for the Manuel by Q4.

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The Set Up of our Circular Economy Campaign is shared in the International Marketing Team. The whole campaign is explained in the shared presentation. The aim is to set up a campaign over a 3 months period using different materials to raise awareness for this topic. Some markets mentioned they want to use this campaign in their market. We will start the translation in October so that the launch of the campaig can be sheduled in November/December. If you have any questions please come back to us.

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Translation will be send to the markets that have registered interest. If you are also considering to implement the campaign please contact us until the 15th of October.

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The Virtual Tour launched and available in German, English, Italian and Polish. You find the Virtual Tour on the startpage of our website of DE, EN, PL, IT and CZ (EN Version). 

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Please use the tour for dialogs and visits with the customers. Use it as an opportunity for discussion to present our new products or to talk about our services in general. You can also send a newsletter beforehand. For creating a newsletter please contact us.

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In some markets we already have done webinars regarding different topics (virtual factory visit, DURA, trenchless construction, ...). The webinars that have been held were very successful and enabled us to generate new contacts and set up appointments for specific projects. In addition, projects could also be created through these communication events. 

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We encourage you to use webinars for your communication purposes as well. If you plan webinars or you need help for please contact us. We have a webinar tool you can use and give valuable advice and tips based on our previous experience.

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Our basic presentation templates can be found at weComm at:

Of course, individual, target group-oriented slides can be added. Please note the general guideline:

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If you have any questions regarding the presentation please contact us. Please also contact us if you want us to visually check the presentation. 

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For your LinkedIn appearance we have developed a template that you can use as a template to optimize your appearance. In the presentation you will find all relevant content. We all want to make sure that we write our company uniformly and that company information is as far as possible the same in order to guarantee a correct presentation. 

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The template can be found here: TEMPLATE.

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We have already received a lot of feedback on the company's internal survey on the subject of "Communication". We thank you for your participation. 

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If you have not yet answered the short survey, please complete it by 10.10.2020 to provide your personal feedback. Many thanks in advance. 

LINK: https://www.surveymonkey.de/r/TNRVXP9

Please inform your department about this news. 

If you have questions regarding these or further topics, we are happy to help.

Please contact: marketing@steinzeug-keramo.com

All the best,

your Corporate Marketing Department